Why Is Customer Experience Is At The Heart Of Digital...

Why is Customer experience is at the Heart of Digital Transformation? Hook: With the age of the customer upon us, how can businesses provide a frictionless customer experience? One of the major benefits of the digital transformation is the ability for businesses to achieve a much closer relationship with the customer. Businesses must make critical adjustments to their customer experiences that align with the digital shift to remain relevant in the eyes of the customers, partners and employees. 451 Take The essence of putting digital at work in a ‘transformative’ way is to ensure that data and insight are embedded into an automated process, connecting divisions, back office and front office, to eliminate manual processes to more effectively engage customers, partners or employees. As a result, businesses must invest in in new technologies and processes to enhance customer experience. As a result, enterprises must streamline the process that customers use to interact with a business to ensure that the systems used for customer engagement enhance the process and provide accurate information sharing with various back-end systems of record. Access to information must be more responsive and immediate in the age of the customer. The end goal is for businesses to phase out analog and paper-based processes, which are error prone and consumer manual effort. Intro Businesses are struggling with adjusting to the age of the empowered customer and their demands. There are forces ofShow MoreRelatedIT Strategic Plan1945 Words   |  8 Pagesand developing a powerful brand with today’s youth. By capitalizing on our strengths we can turn Bear Beverages into the most successful brand in our industry. This success depends on efficiency, agility, and reaching our youthful, tech-enabled customer. Technology will make this happen. 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