Quantitative And Qualitative Methods Of Research Essay

Quantitative versus qualitative (Lichtman, M. 2006) It is true that most of the management in the business world go for mixed methodologies in order to attain comprehensive and accurate findings of the research. Having said that there are pros and cons of both the methods that are taken into account by the management in order to achieve set goals and overcome hindrances in the business. Qualitative method of research is a speedy process that provides fresh and inventive results with in- depth analysis of the matter of research. Statistical data may enlighten on the percentile of people switching over to other brand but it is only through interaction with the customer base that the reason behind the switch over can be found. Since qualitative method of research requires fewer participants, the findings can be achieved in lesser time as compared to quantitative method. A firsthand experience is an added advantage of this method since it allows the research to observe and then ask relevant question, which in turn save s time. While it is easy to highlight the pros of qualitative method, looking for advantages of quantitative method of analysis is no difficult. Since the advent of modern and sophisticated tools of statistical analysis, tremendous growth in the field of finance and econometrics has been witnessed. One vital distinction of the two is description versus measurements whereby quantitative exploration is commanded by extensive scale empirical surveys while qualitativeShow MoreRelatedQualitative Quantitative Research Methods1047 Words   |  5 PagesQualitative amp; Quantitative Research Methods PSY 326 Dr. Willow Aureala March 29, 2011 Qualitative amp; Quantitative Research Methods There are two types of research methods: qualitative and quantitative. 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(Sibson, 1999), the prominent characteristic of probabilistic model is as the analysis of data was collected, which is considered about â€Å"mean,Read MoreQuantitative And Qualitative Research Methods1694 Words   |  7 PagesIn this paper, I will outline quantitative and qualitative research methods and provide illustrations in the context of some social issues, which will hopefully offer insight into how each method is properly applied. Social issues around the world are very broad and diverse. They are usually made up of issues or concerns which directly or indirectly affect a person or a certain group of a society and are considered to be problems, controversies or both and are related to moral values, thereforeRead MoreQuantitative And Qualitative Research Methods871 Words   |  4 Pagessociology, researchers can use a different range of research methods to acquire new data. The various forms of research methods include surveys, ethnomethodology, experiments and documentary research. A common distinction is often made in sociology between quantitative and qualitative research methods. Quantitative methods intend to measure social phenomena by using mathematical methods and statistical analysis. On the other hand, qualitative methods mean to collect rich, detailed data, allowing forRead Morequalitative and quantitative research methods1823 Words   |  8 PagesPsychological Research Methods: Exploring Qualitati ve and Quantitative Research In psychology, answers to our questions are not as succinct as in other types of sciences, and the findings essentially depend upon the underlying epistemology used. This essay seeks to define and examine the fields of qualitative and quantitative research. It will address the different epistemologies and methodologies of each paradigm, and aim to give you a brief overview of the two main research methodsRead MoreResearch On Quantitative And Qualitative Methods2146 Words   |  9 Pages Regina Merriweather 5/19/2016 Question #1- Research (Program Outcomes 3 and 5) Part A: Quantitative and qualitative methods differ from one another as to their research design elements as listed below: †¢ Research methods purposes; †¢ Types of sampling; †¢ Data collection procedures; †¢ Data analysis techniques; and †¢ Conclusions that can be drawn from data analysis. Compare and contrast quantitative and qualitative methods on each of the elements listed. Please use scholarly, academicRead MoreQuantitative And Qualitative Research Methods1039 Words   |  5 PagesThis research project followed a multipronged approach combining both quantitative and qualitative research methods. After addressing the sample size and exclusions, the second section of Part I examines the strengths and shortcomings of the qualitative research methods, including the interviews and the on-site observations of fresh evidence matters. Finally, I hope to demonstrate why it was necessary to turn to the source of the case law to mine the raw data to sustain my working hypotheses.